Although sometimes quiet and sleepy, East London has much to benefit those growing up and being educated in the area. East London is part of the Buffalo City Metropolitan Municipality, which includes the city itself and surrounding towns. The municipality is named after the Buffalo River, which flows through the city. The Buffalo City area offers a range of amenities and services, including hospitals, and educational institutions.

 

East London is home to one of South Africa's major automotive manufacturing plants. Mercedes-Benz South Africa operates a plant in the city, contributing to the local economy and providing employment opportunities. The automotive industry has a strong presence in the region, attracting skilled professionals and driving economic growth. East London is known for its attractive beaches, which are popular destinations for swimming, surfing, and other water sports.

 

The coastline also provides stunning views and lovely long hikes. Apart from the beach, East London offers a range of outdoor activities for nature enthusiasts. The nearby Amatola Mountains offer opportunities for hiking, birdwatching, and exploring scenic trails. The area is also known for its game reserves, such as the Inkwenkwezi Private Game Reserve, where visitors can experience wildlife encounters and go on safari drives.

The East London community celebrates its diverse cultural heritage through various festivals and events. Once a year, Buffalo City Metropolitan Municipality Carnival showcases local talent, music, and dance. The Khaya La Bantu Cultural Village is a venue that promotes Xhosa traditions, crafts, and cuisine, offering visitors a chance to experience the local culture. The city’s museum exhibits natural history, archaeology, and the cultural heritage of the region.